Mike Elgan
Columns and articles by technology culture writer Mike Elgan

08 November 2007

Black Friday Secrets They Don't Want You To Know

They don't call the day after Thanksgiving "Black Friday" for nothing. It's all about launching the megastores "into the black" – into profitability. They profit not by offering goods at a loss, but by using ultra-low prices to lure you into their stores, where they can employ dirty tricks to make money. But with my secrets, and some smart planning, you can make "Black Friday" profitable for yourself, not the store. Here are the 10 things retailers don't want you to know. Datamation